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Billboards have been around for centuries and have always been a great way to advertise a brand or product. With the advancement of technology, digital billboards have become increasingly popular, allowing for more dynamic and interactive ads. Recently, Ford has announced a new way to utilize these digital billboards to promote their products.
Ford Asking Consumers To Design Digital Billboards
Ford is taking a unique approach to digital billboards by asking their consumers to design them. They have launched a campaign to encourage people to submit their own designs for billboards that can be displayed in major U.S. cities. This will give consumers the opportunity to showcase their creativity while also promoting the Ford brand.
Ford Announces Infotainment Screens To Show Ads from Local Billboards
Ford is taking this a step further by announcing a feature in their infotainment screens to show ads from local billboards. This means that when you are driving by a billboard, the ad will appear on your car's infotainment screen. This will provide an additional opportunity for advertisers to reach potential customers and for Ford to promote their own products.
Ford Patents Car Sensor To Scan Roadside Billboards And Send Ads
Ford has also been working on a new patent for a car sensor that can scan roadside billboards and send ads to the driver's phone. This means that even if the driver is not looking at the billboard directly, they will still receive the ad on their phone. While this feature is still in development, it has the potential to revolutionize the way we receive advertising on the road.
Conclusion
Ford is certainly pushing boundaries when it comes to advertising through new technology. By asking consumers to design billboards and displaying them on their infotainment screens, they are giving their customers a more interactive experience while promoting their own brand. The car sensor patent is also an exciting development that could change the game for roadside advertising. It will be interesting to see how Ford continues to innovate in the advertising space and how other companies will follow suit.
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